Every SEO veteran knows that there is no shortcut to reaching high rankings on the top search engines. Also, SEO is not all about who has the most financial resources as it is not possible to buy your way to the top positions. However, many people are still sceptical regarding the value of SEO. These people think that SEO is not about improving user experience but merely trying to trick Google into thinking that a certain website offers good value. Unfortunately, this is a popular misconception due to the fact that they have only met unscrupulous SEOs who practice black hat tactics. Take note that most of these black hat tactics don’t work anymore because of the updates from Google like Panda and Penguin.
It is All about Increasing Visibility
Yes, SEO is all about increasing visibility or being more findable by increasing search engine rankings. The best SEO practices today include creating quality content and developing a user-friendly website. SEO is now more focused on pleasing users unlike before when all you had to do was to trick search engines into thinking that you have a great website. SEO is now neither a scam nor against the user. Of course, some people are still out there scamming in the name of SEO. On the other hand, there are also people who follow ethical boundaries carefully and avoid shortcuts such as black hat SEO practices.
With the Google algorithms today, the ones who follow the rules carefully are the ones who will be rewarded with higher rankings. Those who practice black hat tactics and cross ethical boundaries are given penalty which will make their sites almost impossible to find using search engines.
SEO as a Force for the Good of the User
The most common reasons for having low traffic and ranking is architectural issues, on-page issues and just plain low-quality content. It is now all about giving the best user experience. As long as you are offering something with high value and relevance, you won’t have to worry much about rankings. Just apply some SEO techniques to make it easier for search engines to go through your website and you will achieve high rankings. SEO today is a great thing on the part of internet users. It makes the task of finding what they are looking for online easier. This proves that SEO is now really for the good of the user.
